They have established a “Fair Use Doctrine”, which in short states that it is illegal to use someone’s work without referencing to it. However there are some exceptions: ”The copyright law contemplates that fair use of a copyrighted work without permission shall be for purposes such Read the rest of this entry »
If you want to get someone to pay attention to what you are saying, tell a story!
Everybody loves to listen to a good story but not many people tell stories in their sales letters and that’s a pity because story telling is Read the rest of this entry »
Personalizing your headlines to your target audience can
significantly improve your sales response. You can do this by
mentioning a person by name, their city, their career field,
their job title, or group right in the headline. You will find
this Read the rest of this entry »
When writing a sales copy, all internet marketers know that a
long copy will sell more than a short copy. This does not mean
that the more words the better; it is the quantity and the
quality what will increase its performance.
Read the rest of this entry »
Your copy is more important than your graphics, flash or domain name. Here’s why…
Copywriting is king, no question.
That’s why I’m shocked at how so many business owners know so little about something that has such a drastic impact on their business. Read the rest of this entry »
In times past, copywriters typically wrote for niches with a high need and heavy respect for copywriters. The obvious places to look for work were direct marketing agencies, corporate marcom (marketing communications) departments, and publishers, to name a few.
But today, Read the rest of this entry »
Following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.
1. Your headline must offer somethign that your target market wants very badly.
2. Your Read the rest of this entry »
After several attempts, I recently received a book contract from a local publisher. This is a very exciting time for a new writer like me and I want to make sure that I do not make any hasty decisions. The terms of the contract are Read the rest of this entry »
Use ezine articles to gain websurfer’s trust online.
People are by nature untrusting. We start out as children trusting any and everyone but as the years roll by and the heartaches mount we learn to trust fewer and fewer people. I have a saying that Read the rest of this entry »
If you want to sell your products like crazy using your ad copy, then this might be the most important article you’ll ever read.
Finally there are 10 killer steps that you can use right NOW to pull more orders from Read the rest of this entry »
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