Googling Your Name is Money in Your Pocket

This reminded me of a client I had who was nowhere to be seen when you Googled their name. This was a huge problem since they were 100% referral and many people searched for their company name on the Internet to find their website. It took two months for them to start showing up, but when they did, it was a HUGE money maker for them. Potential customers who had been referred were finally able to find them.

With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.

The Proof is in the Puddin’

A recent study by Nielsen//Netratings suggest that when web users know the name of a website, they prefer to type in a domain name in the “search box” of Google or Yahoo, rather than typing a domain name into the browser bar.

What does this tell you? Well, it says that if someone has heard of your company, they’re either going to type in your website name or your domain name into the search box and your website better be ready and waiting at the top of the search engines.

Do YOU show up when your name or company name is Googled?

Here’s How You Do It

To search engine optimize (SEO) your company name on your website, here are some tips. (This isn’t an exhaustive list of all that you can do, but it’s enough to get you started.)

** Choose one page on your website to optimize for your company name. It might be your Home page, Contact Us page or About Us page. I recommend your About Us page – it seems that it’s easier and better to talk about you on that page than any other page. Conversely, the Home page should be all about them (What’s In It For Me?) – not about you.

** Add your company name to the ALT tags where possible. ALT tags are the tags that are connected to the images of your website. Search engines don’t index images, so any text on your site that is in the form of an image won’t get indexed. The search engines read the text and the keywords in the ALT tags instead.

** Add your company name to your Meta Tags: namely, Meta titles, Meta description and Meta keywords. A recent study showed that only 34% of Web site owners knew enough to include a simple keyword Meta tag on their website. Therefore, if you add a keyword and properly optimize the rest of your page, you’ll be doing more than 66% of website owners. Of the 34% of owners who DO add Meta data, so many forget to add their company name to the titles, description and keywords! They only remember to add keywords related to their products/services. If YOU remember to do this, think how much further ahead you’ll be…

** Add your company name as a keyword to your chosen page’s body and work it into the content at least 3-4 times. Try to place it one time nearer to the top of the page body. Repeat your company name at the start and end of your paragraphs and near the end of the body. That way, search engines won’t make any mistake about the content since your company name is used repetitively and throughout the content.

** Where possible, include your company name within your hyperlinks. For example on the Home page, you could include the words “Contact XYZ Company” within the hyperlink copy instead of just “Contact Us”.

** Finally be patient. With these steps and ONLY these steps, I helped one company go from not showing up on Google at all, to #1 in Google for their company name.

How can I get to that number one spot…easy, you need to be good with SEO (Search Engine Optimization? If you accomplish that this means more traffic for you? What is SEO? It is defined as: “Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.”

Here is one important aspect of SEO, one that should be part of your strategy.

Link Popularity, Adding content and meta tags all working together is what gives you good positioning in search engines. The first thing that is looked at by a search engine would be the Link Popularity.

Basically it is when other sites link to your site. Your site is popular because of how many other sites know of it. Trading links sole purpose is for your site to gain importance on search engines such as GOOGLE, Yahoo, Ask Jeeves and MSN.

Easy ways to get involved in link Popularity:

1) Linking to directories: like Directory Revolution, DMOZ and others. Linking with directories is a great way to find sites like yours and who are willing to trade links because most people who have signed up for a directory usually understand the importance of “Link Popularity”

2) Search Google for keywords that describe your site concept. Search also for web sites that are well ranked the more high-ranking sites you link to the better. Where appropriate, submit your Web site to those Web sites.

3) Create a link to my website strategy: Create a page on your site to notify others that you are aware of the benefits of link popularity and are looking for link partners. Once you start adding links to your site be sure to come up with a good management system for keeping in track of those who have linked and those who have not.

4) Download and use the Google Toolbar to track the popularity and traffic rank of your Web site, as well as other Web sites of interest. Click here to download the Google toolbar. Another Toolbar that is a must for Web Marketers is the Alexa Toolbar.

Try this and soon you will be chanting…I’m #1, I’m #1

IT NEEDS TO BE ABLE TO:

1. Generate massive keyword lists of 50,000+ keywords for your Adsense websites, or pay per click campaigns, in record time.

2. Locate high priced search keywords for use with your Adsense websites. (Only then, you can Profit like MAD for your Adsense empire!)

3. Uncover hidden niche markets so profitable that your competitors will wish they had found it first and curse the day you were born. (To make the best out of your found search keywords tool, they might just pay YOU to find niche markets for them! Talk about easy money.)

4. Generate Organic traffic even if you do not want to spend time and money on it. Organic traffic generation does take time and effort to accomplish so having an application to solve that will be a good one!

5. Get search engines to display your website in the top of their listings FAST!

6. Format your website so you dramatically increase your traffic! That is a miracle worth searching for…

7. Tell you why some of your keywords are just not getting enough traffic and how you can beat your competition to the finish line by taking advantage of that fact.

8. Tell you why your niche market product idea may not be the best thing to do and why it would be wise for you to become aware of other potential markets that are waiting for you to tap into!

9. Unearth the keywords that will automatically generate low-cost traffic and quick sales!

10. Guarantee your niche product gets noticed among the gazillion different niche products being offered on the Internet today!

11. Legally and ethically spy on your competitors and stay undercover at all times! You will know their every move and beat them in the market race, while simultaneously increasing your sales and profits!

12. Create products on-the-fly when you find the hidden gems that no one else knows about. (This is a great one if you can find it!)

13. Tell you THE cheapest way to generate high quality, high-end sales leads, how to do it? What keywords are best? You do not have to pay some high priced lead generation company for them!

Using the right keywords can break a campaign! Keyword research is an art, but the appropriate use of a search keywords tool will help you go a long way in perfecting the art more effectively. The Ultimate Method to searching the cheapest high traffic keywords around that no one knows about.

The fact is, you can essentially get information on SEO all over the Internet. But only a few people really show you how to work out an affordable search engine optimization plan. And those few that really inform include this article.

1. Link exchanges

One cheap SEO method that can get you great results is through link exchanges or linking to and from other web sites.

Depending on the websites that you would like to exchange links with, this tool could even cost you no money at all.

Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

Two import points to note: (a) For best results you must be selective. Links to your site are really only useful when they are from sites (with contents) that relate to yours. The closer the match between the two sites’ focus the more valuable the link. (b) This can be a time consuming effort. You must be systematic and regularly (daily or weekly) find other suitable sites, putting links to them on your site and then request links fromn them. BUT the resuts are well worth it and it won’t be easy for your competitors to quickly displace you in the seach engine rankings etc.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bored of reading them. The readability and freshness of your articles will still be the basis of whether your readers keep on coming back to your website or not.

3. Great Domain Name

There is no better way to make your target visitors remember your website than with a very easy-to-recall domain name!

Something sweet and short will prove to be extremely valuable. Registering your domain name is not for free. But creativity is. SInce the web is maturing fast, it is no longer easy to find a short and memorable domain name. Most have been registered and short of buying them at huge cost, there is nothing you can do about that. However, all is not lost.

You can stick together memorable words or phrases and separate them with hyphens, like: www.my-whatever-store.com

I made that up, but you get the picture. Note that using the hyphensis great because search engine programs (robots) can understand the individual words and therefore will give you better ranking becuase they see that (even) your domain name contains words relevant to your site’s content … naturally you must try to pick words or keywords that are closely related to the theme of your site.

4. Organize your site navigation

Makig it easy to navigate your site is one way to put your visitors at ease with your site. This, in turn, will improve the flow of traffic to your website. Ask friends and colleagues to naviagte your site. Watch how smoothly they go from one page to another and how quickly they find the information they want. Also ask their opinions too. Make some improvements … no really, even if you think your site is perfect listen to others. Their collective opinion is less biased and more valuable than your own - well you want busniess success, don’t you?

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you in the top ten rankings of Google and other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

Good luck, have fun and never, never, never, stop tweaking/testing, and then again tweaking/testing in a repeating cycle. I guarantee you great success if you stick with the cycle.

It’s not just about generating a list of keywords and using those keywords on your site. We have to find the right keywords, and by that, I mean keywords that are closely related to your site’s content. If you own a website about how to make a good residual income online, then use specific keywords such as “residual income” that people are likely to search. Once you’ve found keywords like this that are likely to be searched though, you have to do your research, and look for terms that are not the most highly searched and popular, but that people might still search. You can do this using one of the many keyword search tools available on the net today. This will tell you how popular or not your search term is. If you choose keywords say above 2000 searches per month and less than 30000 searches per month, you are probably choosing a decent keyword that can get you the results you seek. Make sure you don’t just choose keywords once and leave them alone forever. Every month or so, check your keywords and their popularity, and make modifications as required.

Next, you want to include those keywords in various parts of your website so that the search engines can find them when they spider your site. The first place to consider using your keywords is right in the title tag headline of your site. Do this for all of your website pages, not just the main page. You can also place your keywords in your header, alt, anchor tags, bold and italic tags, body, URLs, file names, and meta tags. Be careful not to plug up your site with these keywords though, or you will get penalized by the search engines and get the opposite result of what you want. It’s more important to have solid, quality content on your site than it is to pack your site with keywords. It’s good to repeat your keywords, but not too much. You only have to use your keywords once in each tag, and especially near the top of your pages. You can actually use the words repeatedly with the body text, as long as you’re not over-doing it, and the words are highly relevant.

One way that you can get ahead of your competitors and the similar keywords they use for their sites is by using two or three word phrases rather than single keywords that are searched more often. Look at your competitor’s source code when you view their sites and notice what keyword phrases they are using or not using, and what tags they have that contain or do not contain important keywords. If their sites are lacking in some way, you can gain an edge on them by doing what they have not. You should also keep tabs on your own website statistics by finding out what keywords your website visitors are using to find your site. That way you will know which keywords generate the most hits and which you should be using more or less of. If you follow these tips and ensure your site has quality content on all of its pages, you will have competitors trying to get ahead of you!

The generator sitemap of google makes it possible for a website to get listed and get updated by the google search engine. Setting up the generator sitemap helps speed up the addition of the web pages of a site to the google listing. The generator sitemap also makes it easier for a site to get noticed by online surfers. In addition, any changes made to a website that has a generator sitemap is immediately picked up by google. The generator sitemap also helps keep online information fresh and up-to-date for users.

Visibility is key to generator sitemap

Visibility is a major concern when using a generator sitemap. A website that is completely indexed has better chances of getting top search engine placement in page results. Many of the popular browsers used by searchers and that support java recognize generator sitemap programs. These include firefox and Internet explorer.

An online consumer that searches for a specific content on the web can immediately be directed to any one of the web pages of a particular site. The generator sitemap makes it easier for a search engine to provide accurate results from web pages they are familiar with.

Who can benefit from a generator sitemap?

A generator sitemap is highly recommended for websites that often do repeated modification of their web pages. A generator sitemap can be used for websites of any size, regardless of the number of web pages a site may contain.

Although using a generator sitemap is not a guarantee of increased site rankings, it does however provide a website a better opportunity of getting listed on a search engine.

Working with a generator sitemap

Most of the available generator sitemap programs available on the web make use of extensible markup language or XML. Similar to hypertext markup language or HTML, XML is used widely in blogs and syndicated feeds on the Internet. Each line of a XML code for a generator sitemap has a specific purpose.

The location or .loc identifies the name of the web page of a website. The line .lastmod indicates when the web page was last modified. The format for .lastmod can either be dd.mm.yyyy, dd.mm.yyyy hh:mm, dd/mm/yyyy or dd/mm/yyyy hh:mm. Shortcuts can also be used to simply the assignment of dates to the cell.

.changefreq advises the search engine of a specific time frame when the web page is regularly updated. This can either be done on an hourly, daily, weekly, monthly or yearly basis. For web pages that are not updated, the value ‘never’ is used. .priority indicates the level of priority that a search engine should give a particular web page of a website. These levels range from 0.0 for least priority to 1.0 for high priority.

Creating a dynamic generator sitemap

Creating a dynamic generator sitemap is useful for websites containing various web pages. The google search engine makes it easy for users to adapt their google sitemap with the help of a python script.

The python script generates a sitemap using sitemap protocol. This creates a sitemap from either access logs, URL lists or from web server directories.

Tips for using a generator sitemap from google

As one of more popular search engines offering a generator sitemap for websites on the Internet, google offers a few tips for its loyal users. Using the google sitemap url encoder/decoder is helpful for submitting sitemaps to google. For websites that have numerous web pages, creating a sitemap can be a tremendous task. For this situation it is best to click on the column title in order to make it easier for a URL list to get sorted.

The google generator sitemap allows users to save their settings after creating a sitemap. Users can use these saved settings as a guideline for succeeding generator sitemap updates. The generator sitemap also recognizes the use of robots.txt files.

Using a generator sitemap is a positive move in getting top ranking on the Internet’s top search engines as well as high visibility among online users.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

The first question that may comes up is how much the period that the search engines may keep your site in the sandbox, actually the answer for this question depends on many factors:
1- Which search engine you meant in your question, this period is short with MSN some times it is around one month, while it is about four months with Yahoo, with Google it may be extended to more that one year.
2- How match link popularity does your site have, the more inbound quality links your site have the shorter time your site will spend in the sandbox.
3- How much competitive is the keyword that you are targeting for your website, definitely if you are targeting a long term with no competition you are not going to stay the same time as if you are targeting a competitive keyword.

There is something you should always remember, that even if you are out of the sandbox you still need more age for your site to get more trust from the search engine and eventually ranking will and this point is easy to notice with Google.

Here I want to list example for the effect of sandbox, on of my sites SEO related which is still relatively a new website (About 4 months of age), through this website I am trying to target a long term which is search engine optimization Toronto and the mission looks easy as the domain contains all words, but now after checking the SERP I can see it for the term search engine optimization Toronto:

First spot with MSN, first page with Yahoo, still no where with Google.
Then when I know that my website is in sandbox so what to do??
First thing be patient nothing serious happened, just keep working on your site, and try to make it useful to the visitors, update it regularly. Try to improve the link popularity of your site by getting more inbound links from quality related websites (That is will shorten your stay in the sandbox).

If you really got enough headache reading about sandbox and you don t like to go with your new website through it, then simply buy old website that meets your business with about 2 years old or more and you can save yourself that entire sandbox’s headache.

But there is a problem…

More and more we tend to see NO consistency with page ranking at all. Please don’t confuse the difference between “page ranking” & “search engine ranking”. The two are completely different.

With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really matter?

In some aspects it does and in some it doesn’t.

As I mentioned above, page ranking has nothing to do with your search engine success. It (did) have everthing to do with “importance”. The only problem is (like so many marketing ventures online), this measurement method is dying off with the rest of them. People online are very intuitive about these sort of things and tend to over saturate ways to beat them and/or improve on them quickly.

People all over the world are even still wondering how to increase their page rank. Now why would they do this???

Simple, it’s all about prestige. Eventhough marketing experts like myself weigh absolutely no importance on page ranking anymore, there are still literally 1000’s of business people out there that consider a high rank a good thing.

So how do you benefit from increasing your rank?

- You will attract better quality websites to yours
- People will think your website has lasting power
- People will want to mimic what you do
- People will even think highly of you

Even now, many browsing people look for high ranking websites to exchange links with.

So does trying to increase your website page ranking help you? Not really. What you ultimately want to do is promote your website as much as you can in as many “RELATED _ RELATED” places that you can and let search engines do their own thing.

Playing into search engines hands won’t help your company. Building a great web marketing foundation will attract exactly what you’ve been after….. MORE EXPOSURE!

Please take this seriously and always be on the look-out for other ways to promote your business, let Google’s page rank go and look at the future beyond PR ratings.

Hope this article helps you out!

Read more of Martin’s articles online here:
http://www.smartads.info/newsletter

Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Content is a golden word in SEO. If your content is Original then its a big plus. High ranking websites in google,yahoo and msn have a plethora of content.You can gain much on a poorly updated site.

No Spam and No Duplicates

Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don’t have any duplicate content. At the same time ,dont spam multiple content across the same website.

Clean URLs

Clean Search Engine Friendly URLs have always been known to help.
urls like domain.com/articles.php?id=344 are not bad.
But domain.com/articles/name-of-article/344.html is a great option.

Have the Web User in Mind

Build your website having the general layman who spends time on your website in mind. Having a site with good accessibility always has a good future.

No to excessive out bound links

Dont have too many links on a single page. Instead split your content into sections/categories. Too many outbound links are not good for SE rankings as well as visitors. It may look like a link farm or directory.

Never link to illegal sites

Linking to sites that are not doing lawfull stuff may get your site blacklisted.Stay away from such sites even though you might loose some bucks.

No spyware / adware

Never make your site a home for spyware and adware. Try to keep your site clean and easy to use.

No cloaking text/keyword stuffing

Never ever try to hide text in a webpage to a user, and show it to search engines.Search Engines are smart these days and are not text only anymore. They even give importanct to the graphical information on the site.

Reliable Web Host

Get a webhost which has more than 99.5% uptime. Its a total waste if you have a fantastic website but its not online

Visit us:
http://www.halfvalue.com/top-articles/seo-resources.html